
[ Sportswear ]
2XU
Profitable Google spend
+300%
A Shopify build from the ground up plus always-on performance, all tuned towards profitable growth.
- Web development
- Social ads
- Google Ads
- SEO
- Growth strategy
( 000 )
[ Growth, engineered ]
Web, ads and strategy in the same hands, tuned to a single number: the profit on your bottom line.
Ecommerce used to be won by the biggest budget. Now it goes to whoever moves first, with tactics that were impossible two years ago. We put them in the hands of brands like before they become standard.
[ Selected work ]
[ Our services ]
One direction for every channel
You get it in black and white where your next growth is hiding, and a strategy that pulls every channel in the same direction instead of competing for the budget.
Sites built to convert
A site that is fast, sells and grows with you. Shopify, WordPress or fully custom builds, with conversion built in from the start.
Where purchase intent already lives
Search, Shopping and Performance Max that meet customers already looking for what you sell. Every krona is measured against profitability.
Found by Google, cited by AI
Traffic you own instead of rent: visibility in Google and in the AI answers your customers have started trusting, built with technology, content and authority that compound year after year.
Recurring revenue on autopilot
Flows, segmentation and campaigns that turn one-time buyers into regulars. The cheapest growth is the growth you already own.
Everything we build is connected: the web, the ads and the data sharpen each other instead of pulling in different directions. Results should be a habit, not an event.
Only one number counts
Clicks, reach and followers are nice, but they don't pay any invoices. We optimise every decision towards the number that does, and report it unfiltered, even the months it doesn't flatter us.
We don't vote, we test
No one here wins a discussion with an opinion. We test everything, including this card. You are reading variant A right now; the challenger sits just underneath.
Data before gut feeling
A gut feeling is a hypothesis, not a decision. So this card is a test too. You are reading variant B, and the card you just left wants a rematch.
Click to see variant bGrowth with memory
Winning tests don't stop working when the month ends. Each month inherits the last one's lessons, so your profit grows on its own profit, month after month.
Years in the engine room of ecommerce
12+
// Counted from the first order sold,
// not from the first invoice.
Tell us where you stand and where you want to go. You get an honest read on what can be moved, not a quote on autopilot.
Or reach Johannes directly