[ Web development & websites ]

Pretty is not enough. Your site should sell.

Shopify, WordPress or fully custom. We build sites with conversion, speed and measurement in the foundation, not bolted on afterwards.

[ The problem ]

The problem is rarely the design. It is what the site was built for.

Six months, three workshops and a relaunch celebrated with cake. Then the numbers arrive: a prettier shell, the same conversion rate, and an agency that has already sent its final invoice. The site was built to impress in a pitch, not to sell on a Tuesday.

We build from the other end. Conversion goes in at the wireframe stage, speed is a budget we build against, and everything is made to be tested. A small senior team ships in weeks what a traditional agency takes a quarter to deliver.

We build for the bottom line. Not for the gallery.

Your site is not a pretty brochure. It is your hardest working salesperson, the only one who works around the clock without invoicing a single hour of overtime.

So that is how we build it: fast, measurable and made to sell more every month. A site that earns its keep, not one that just looks good in a pitch.

[ Built by us ]

Hövding

A complete redesign and rebuild on Shopify with a fully bespoke theme, plus internal systems for sales, firmware and crash replacement. Built from the ground up, no off-the-shelf templates.

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Internal systems live

[ Clients ]

Brands already growing with us.

We build and run ecommerce for Nordic brands. Measured on profit, not on clicks.

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Sites built
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Shopify stores
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Custom builds
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Off-the-shelf templates
  • Under Armour
  • Monolit
  • Mountain Works
  • Habitual
  • Pärlans
  • Drop of Mindfulness
  • Sensenode
  • Rut&Circle

[ The process ]

Four steps, from the first audit to ongoing optimisation after launch. Every step has a clear goal and something concrete in your hands, so you always know where we stand and what happens next. No black box and no surprises on the final invoice.

  1. 01

    Audit

    • Technical review
    • Data & tracking
    • Prioritised action list

    We go through site, data and tech to see where the buying journey loses people. You get an honest picture of what leaks, what it costs you and what is worth fixing first.

  2. 02

    Structure & design

    • Wireframes from the buying journey
    • Design in your brand
    • Clickable prototype

    We draw the structure around how your customers actually buy, then design in your brand. You see and approve the whole site as a clickable prototype before a line of code is written.

  3. 03

    Build & measurement

    • Development & integrations
    • Tracking & QA
    • Performance budget verified

    We build the site, connect your systems and set up tracking that measures what matters. Everything is tested against a performance budget, so nothing goes live slow or broken.

  4. 04

    Launch & optimisation

    • Monitored launch
    • A/B tests running
    • Ongoing optimisation

    We launch under control, watch the numbers for the first weeks and keep testing what moves them. The site is the start of the work, not the delivery that ends it.

[ What's included ]

Everything we build in.

Six parts, one build. From platform to operations, without bolted-on extras or hourly rates. You own everything when we hand over.

Platform & build

Shopify for fast ecommerce, WordPress when content leads, or fully custom when you have outgrown the templates. We recommend based on your business, not on what we prefer to build.

Design & UX

Design built on how your customers buy, not on what wins awards. Every page is drawn around the next click, from first impression to completed order.

CRO & A/B testing

Conversion is built in from the wireframe, not pasted on afterwards. We test what actually moves the number and let the data decide, not opinions.

Performance & tech

Every page gets a performance budget before it is designed. Core Web Vitals, load time and clean code are requirements we build against, not a report after the fact.

Integrations & apps

Payments, logistics, PIM and ERP connected so the systems talk to each other. If something your business needs is missing, we build it.

Operations & ownership

Launch is the start, not the finish line. We keep optimising, or hand over to your team with everything documented. You own the code, the design and the data.

A site is half the job. The rest is the traffic.

[ Straight answers ]

Before you get in touch.

Fixed price per project. No hourly rates, no surprises on the invoice. You know the number before we start.

Most builds launch within six weeks of starting. Bigger platform migrations can take longer, and then you know that after the audit, not in the middle of the project.

No. Redirects, preserved structure and post-launch monitoring are part of every migration.

Whichever is cheapest for you to own over time. We recommend based on your business, not on what we prefer to build.

Yes. Everything starts with an audit, and sometimes the answer is to keep the site and fix what leaks instead of building new.

Your team takes over, or we keep optimising month by month. No lock-in either way.

Time for a site that pays for itself.

Tell us where your site stands today. You get an honest assessment of what can be moved, not a quote on autopilot.

Or reach Johannes directly

Start here.

// Reply within 24 hours, from someone
// who builds sites for a living.