[ Social ads ]
Reach is not results.
Paid social on Meta and TikTok with a single mission: bring in more than it costs. Creative that stops the scroll and tests that show what actually sells, not what collects the most likes.
[ The problem ]
The problem is rarely the budget. It is creative nobody stops for.
Polished ads nobody stops for, an agency bragging about reach and impressions, and a ROAS that looks good in the platform but never in the books. Budget gets scaled before anything is proven, and the account becomes a money pump with no bottom.
We start with the creative and steer on profit. Angles that stop the scroll, a structure that lets us test fast, and scaling only once an ad has proven it carries its cost. A small senior team that measures actual sales, not the platform's own numbers.
We scale what sells. Not what gets seen.
Social ads is not a visibility budget you burn to exist. Run right, it is a machine where every tested krona teaches you something, and where one winning ad can scale into one of your most profitable channels.
So that is how we build it: creative that sells, fast tests that kill what does not work, and scaling only on what has proven to carry its cost. Profit, not reach.
[ Run by us ]
2XU
Always-on Meta and TikTok with creative built to stop the scroll, tested at high tempo and scaled only on what carried its cost. Connected to server-side measurement, steered towards ROAS.
0+
ROAS on new sales
[ Clients ]
Brands already growing with us.
We run paid social for Nordic brands. Measured on profit, not on reach.
- 0+
- MSEK ad budget managed
- 0+
- MSEK revenue generated
- 0,000+
- Ads tested
- 0
- Markets advertised in
[ The process ]
Four steps, from an audit of account and creative to scaling what has proven to sell. Every step has a clear goal and something concrete in your hands, so you always know what the budget is doing and why. No black box and no reports full of reach that means nothing.
- 01
Audit
- Account & creative audit
- Tracking & data flow
- Prioritised action list
We review the account, the creative and the measurement to see where budget leaks and where the profit sits. You get an honest picture of what sells, what just gets seen and what we tackle first.
- 02
Creative & angles
- Angles & scripts
- Video & static
- UGC & hooks
The profit in social sits in the creative. We develop angles and hooks that stop the scroll, in formats built for Meta and TikTok, ready to be tested against each other.
- 03
Structure & launch
- Campaign structure
- Audiences & retargeting
- Bidding towards targets
We build a clean campaign structure that lets us test fast and learn for real. The right audiences, retargeting and bidding strategy, all steered towards profitability from the start.
- 04
Testing & scaling
- Creative testing
- Scaling towards profitability
- Ongoing optimisation
We test at high tempo, kill what does not carry and scale what has proven to sell. A constant stream of fresh creative keeps the account sharp, so results do not die of ad fatigue.
[ What's included ]
Everything that stops the scroll.
Six parts, one engine. From creative and structure to audiences, measurement and scaling, without bolted-on extras or hourly rates. You own the account and the data all the way.
Meta & TikTok
Advertising where your customers actually scroll, built for each platform's own rules of play. One account, one strategy, steered towards the same goal: profit.
Creative & production
Angles, hooks and formats that stop the scroll, from UGC to static and video. Creative is the biggest lever in paid social, so that is where we put the effort.
Campaign structure & scaling
A clean structure that makes it possible to test fast and scale safely. We do not open the tap until an ad has proven it carries its cost.
Audiences & retargeting
The right message for cold, warm and hot audiences. Prospecting that fills the top and retargeting that catches the ones close to buying.
Bidding & measurement
Bids and budgets steered towards actual profitability, connected to server-side measurement so every krona is followed to the order. We trust the books, not the platform's numbers.
Optimisation & ownership
Ongoing tests, fresh creative and optimisation towards profit. The account, the data and the learnings are yours, never locked up at an agency.
Demand is a start. Then it has to convert and come back.
[ Straight answers ]
Before you get in touch.
Whatever your business and your customers decide, not what happens to be hottest right now. Often Meta is the engine and TikTok the growth driver, but we steer by where the profit is for you.
We develop angles, hooks and concepts, and produce or direct what is needed, from static to UGC and video. If you have your own material we build on it. The creative is where the profit sits, so we do not leave it to chance.
The first weeks are about testing creative and finding winners. Once something has proven it carries its cost, we start scaling. We are straight about what is realistic for your budget and market.
Enough to test creative and reach statistically solid answers, rarely more. We would rather say no to scaling too early than burn your budget on guesses.
No. We work month by month. The account and all the data are yours from day one, so you take everything with you if you move on.
Yes. We work exclusively with ecommerce and Nordic brands, so we can steer towards profit and contribution margin instead of generic goals.
Time to scale
what sells.
Tell us where your paid social stands today. You get an honest assessment of what can be moved, not a quote on autopilot.
Or reach Johannes directly
