[ Google Ads (PPC) ]
Pay for customers. Not for clicks.
Search, Shopping and Performance Max that meet the buyer the second they are looking. Steered towards profit and profitability, not towards a report full of clicks and impressions.
[ The problem ]
The problem is rarely the budget. It is what every krona is chasing.
An account full of campaigns, an agency reporting clicks and impressions, and a ROAS nobody can quite explain. Money rolls out every day against metrics that look good on a slide but never show up on the bottom line.
We steer by profit from the first krona. The right searches, a clean account structure and bids optimised towards actual profitability, not cheap clicks. A small senior team that measures what matters and switches off what does not.
We optimise for the bottom line. Not for the report.
Google Ads is not a cost to cut back on. Set up right, it is the only channel where you pay only once someone has already raised their hand and said they want to buy.
So that is how we run it: measured on profit, tuned every week and built to scale once it carries its own cost. A channel that buys growth, not one that burns budget.
[ Run by us ]
2XU
Always-on Search, Shopping and Performance Max, connected to server-side measurement so every campaign is tracked all the way to the order. Steered towards ROAS, not reach.
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Profitable spend, 12 months
[ Clients ]
Brands already growing with us.
We run paid search for Nordic brands. Measured on profit, not on clicks.
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- MSEK ad budget managed
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- MSEK revenue generated
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- Markets advertised in
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- Search · Shopping · PMax
[ The process ]
Four steps, from the first account audit to ongoing scaling towards profitability. Every step has a clear goal and something concrete in your hands, so you always know where the money goes and why. No black box and no reports full of metrics that mean nothing.
- 01
Audit
- Account & campaign audit
- Tracking & data flow
- Prioritised action list
We review the account, the campaigns and the measurement to see where budget leaks. You get an honest picture of what is wasted, what actually carries its cost and what we tackle first.
- 02
Structure & tracking
- Account structure & feed
- Conversion tracking
- Server-side measurement
We rebuild the account around how people actually search and set up measurement that follows every krona to the order. Without a clean structure and the right data you are only optimising against guesses.
- 03
Launch & bidding
- Search, Shopping & PMax
- Bidding towards targets
- Ads & extensions
We launch the campaigns with the right bidding strategy and steer them towards profitability, not cheap clicks. Everything built to be tested and scaled once it carries its cost.
- 04
Optimisation & scaling
- Ongoing optimisation
- A/B tests on ad & page
- Scaling towards profitability
We optimise continuously, test what moves ROAS and scale what carries its own cost. The advertising is an engine we tune every week, not something we set and forget.
[ What's included ]
Everything we run for you.
Six parts, one engine. From audit to ongoing scaling, without bolted-on extras or hourly rates. You own the account and the data all the way.
Search & Shopping
Text ads where purchase intent peaks and Shopping that shows the right product for the right search. Built around what actually converts, not around the most clicks.
Performance Max
A PMax you steer, not the other way around. The right assets, clear signals and a structure that puts Google to work for your profit instead of its own reach.
Bidding & targets
Bids set against actual profitability: ROAS, CPA or contribution margin, depending on your business. We let the data set the bids, not gut feeling.
Feed & product data
The product feed is half of Shopping. We optimise titles, attributes and structure so the right products show for the right searches and margins hold.
Conversion tracking
Server-side measurement that follows every click all the way to the order. Without numbers that add up, you optimise for the wrong thing no matter how good the reports look.
Optimisation & ownership
We keep optimising, or hand over with everything documented. The account, the data and the learnings are yours, never locked up at an agency.
Traffic is half the job. The rest is the site it lands on.
[ Straight answers ]
Before you get in touch.
A fixed monthly fee for the work, never hourly rates or a cut of the spend. The ad budget you pay straight to Google. You know what you pay us and why, every month.
The first weeks are about measurement and adjustment, then the optimisation starts to bite. Search can respond quickly, while PMax and bidding strategies need data to find their footing. We are honest about what is realistic for your business.
No. We work month by month. The account and all the data are yours from day one, so you can take everything with you if you move on. We keep you on results, not on contracts.
Yes. We work exclusively with ecommerce and Nordic brands. That is why we can steer towards profit and contribution margin instead of generic goals that fit everyone and no one.
You do. We always work in your own Google Ads account, never in an agency account you cannot access. The data, the history and the learnings stay with you.
Yes. The product feed is often where the big wins live in Shopping and PMax. We optimise titles, attributes and structure as part of the work, not as a pricey add-on.
Time for ads
that pay for themselves.
Tell us where your advertising stands today. You get an honest assessment of what can be moved, not a quote on autopilot.
Or reach Johannes directly
