[ Growth strategy ]
More channels is not a strategy.
You get it in black and white where your next growth is, and a direction that pulls every channel in the same direction instead of competing for the budget. Built on your data and your business, not on a template.
[ The problem ]
The problem is rarely that you do too little. It is that nothing pulls in the same direction.
An agency for every channel, each optimising its own little box, and growth that has stood still even though everyone is busy. The budget is spread thin, the channels compete with each other, and no one can say where the next krona does the most good.
We start with the whole. An honest review of data, business and market, a clear picture of where the growth actually is, and a plan that gets every channel working towards the same goal. A small senior team that thinks like a part-owner, not like a vendor.
We build a direction. Not more activities.
A strategy is not a pretty deck gathering dust after the kickoff. Done right, it is the lens that makes every decision easier: what to say yes to, what to ignore, and where the next krona does the most good.
So that is how we work: a plan tied to targets and a roadmap, prioritised by impact, and a direction that holds when reality changes. Fewer things, done properly.
[ Built with us ]
2XU
From scattered channels and three vendors to one unified plan and one system. We took on strategy, build and channels as a whole, all tuned to a single number: profitable growth.
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Profitable spend, 12 months
[ Clients ]
Brands already growing with us.
We set the growth strategy for Nordic brands. One direction, every channel, measured on profit.
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- MSEK revenue generated
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- Markets
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- Disciplines, one plan
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- Number that rules: the bottom line
[ The process ]
Four steps, from an honest review to a strategy and roadmap you can actually run. Every step has a clear goal and something concrete in your hand, so you always know where the growth should come from and why. No black box and no decks gathering dust.
- 01
Review
- Data & profitability
- Channels & market
- Opportunity mapping
We go through data, channels, business and market to see where the growth actually is and where money leaks. You get an honest picture of where you stand, not a flattering one.
- 02
Strategy & priorities
- Growth model
- Positioning & targets
- Prioritised by impact
We set a strategy that pulls every channel in the same direction, prioritised by impact. What to say yes to, what to ignore, and where the next krona does the most good.
- 03
Roadmap & targets
- Roadmap & sequence
- Targets & KPIs
- Budget & allocation
We translate the strategy into a concrete roadmap with targets and KPIs, so the plan becomes something you can actually run. The right thing in the right order, with the budget where it does the most good.
- 04
Counsel & growth
- Ongoing counsel
- Follow-up against targets
- Adjusted by data
We stay on, check progress against the targets and adjust when reality changes. A strategy is not a deck but a direction we keep alive, quarter after quarter.
[ What's included ]
Everything pointing the same way.
Six parts, one direction. From analysis and channel strategy to roadmap, targets and ongoing counsel, without bolted-on extras or hourly rates. The plan is yours to run.
Growth analysis
An honest review of data, channels and business to find where the growth actually is. We look for the lever, not for more things to do.
Channel strategy
A plan that pulls every channel in the same direction instead of competing for the budget. The right role for each channel, tied to the same goal.
Positioning & message
A clear why and a message that holds across every channel. Without sharp positioning, all advertising costs more than it needs to.
Roadmap & priorities
What gets done, in what order and why. A sequence built on impact, so you do fewer things but the right things.
Targets & measurement
Targets and KPIs tied to profit, not activity. A shared picture of what success is, so every channel is measured against the same thing.
Ongoing counsel
A sparring partner who thinks like a part-owner, follows up against the targets and adjusts when reality changes. The strategy stays alive, not archived.
The strategy points out the road. Then it has to be built and driven.
[ Straight answers ]
Before you get in touch.
No. You get a direction you can act on: where the growth is, what to prioritise and a roadmap to run. A strategy that gathers dust is wasted money, and we don't build those.
No. The strategy stands on its own, and you can run it with your team or any agency you like. If you want us to take execution too we gladly will, but you are never locked in.
The strategy itself usually lands within a few weeks, depending on how much data and material exists. Then it is living work: we follow up and adjust continuously if you want.
Often more than anyone. When the budget is limited, spreading it thin is what costs the most. A clear direction makes every krona work harder, regardless of size.
We build and run what we recommend. The strategy is made by people who sit in the channels every day, so it is grounded in what can actually be executed, not in theory.
Yes. We work exclusively with ecommerce and Nordic brands, so the strategy is built on how growth actually works in your kind of business.
Time for a direction
that holds.
Tell us where your growth stands today. You get an honest read on where the potential is, not a quote on autopilot.
Or reach Johannes directly
